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Beachbody Products | No Nonsense Marketing

By Will On July 18, 2010 Under Beachbody, Supplements

One of the things that I really love about Beachbody products is the way they market them. I dont know if it’s because I’m blown out on advertising or I just get tired of companies thinking that I’m a moron, but the way Beachbody markets it’s products I enjoy.

Look at some of these pictures

It’s very simple, no nonsense kind of marketing.

One of my biggest marketing pet peevs out there is Axe. A guy sprays on some deodorant and then all of the sudden their is a flock of women tearing off his clothes. Now admittedly it’s for a younger generation, and that’s fine. But to me all it is saying is that our product doesnt stand on it’s own. We need flashy gimmicks to sell it to you.

I walk in to a GNC and I see products with explosive graphics, and names that make you think it will rip you out with one dose, which everyone knows (or should know) that will not happen.

Beachbody doesnt do that. It’s more like “Here is our well formulated product” and “Our product is good enough to stand on its own, without flashy gimmicks”.

I want to purchase products from a company that doesnt think I’m an idiot. I dont want to be sold on the advertising of the products, I want to be sold on the products themselves.

Just my two cents, I know I’m not the only one out there.

If you’d like to shop Beachbody products and check them out for yourself click here

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